Summer is on the horizon! In New Jersey that means the return of the Horizon Blimp. And for year two, it also means the return of the Horizon Blimp Blog.
So with the long, cold winter days behind us, it’s time to have some fun with family and friends and enjoy outdoor activities and the Jersey Shore. As you’re out and about, don’t forget to look up! The Horizon Blimp will be helping to bring attention to many of the State’s biggest events this summer.
I’d like to take a moment to tell you about the history of our airship and how it evolved into the icon we love today:
In 1998, Blue Cross Blue Shield of New Jersey changed its name to Horizon Blue Cross Blue Shield of New Jersey. To help let our members and public know about our name and logo change, we held the first - and what was to be the only – Horizon BCBSNJ blimp tour.
To our pleasant surprise, the initial two-week blimp tour was a smashing success! It seemed that everyone loved our blimp and enjoyed watching it sail overhead. As a result, we decided to have the blimp tour for one more year. Well, that’s what we thought. This year is the Horizon Blimp’s 11th tour.
It has lasted so long because we found that the Horizon Blimp was a cost effective marketing tool as well as a unique way we could give back to the community. Tens of thousands of dollars have been raised by scores of charities for blimp rides we have donated. Last year, the Horizon Blimp raised over $25,000 for organizations such as The V Foundation for Cancer Research, United Way, Operation Smile and the Special Olympics for New Jersey, to name just a few.
On this site you will find pictures of our daily adventures, entries from our crew and community partners, comments from passengers and onlookers, and ‘insider’ information about the airship. We hope you will join our Blimp Blog community to report sightings, share pictures and leave your thoughts.
At this time I would like to turn HorizonBlimpBlog.com over to you and our contributors. Here’s to another successful year.
Sincerely,
Larry Altman,
Vice President, Corporate Marketing and Communications